What you'll learn

Understand what is a customer data platform

Understand how Snt is used in Industry as an ETL tool

What is the meaning and use case of an ETL tool

Understand how to use an API, Post Request and the JSON format

Connect cloud sources and destinations to Snt

Connect Snt to a Data WareHouses(Google BigQuery for example)

Leverage Snt to Calculate Customer Life Value

Requirements

A desire to give your customers the best service.

A working Computer with either Windows/MacOS or Linux

An Internet connection

All technologies we will use will be free/have free trial versions

Some Basic knowledge of unix/linux commands can be helpful, but not required

Description

Snt is the leading Customer Data Platform currently available, from Data Collection to data processing and consolidation to data analysis, Snt helps in the entire process. Snt's valuation and popularity is sky-rocketing, be ahead of the curve and a handle on it!

From marketing to DevOps, Snt is present everywhere.

This course seeks to explore the realm of possibilities a Customer Data Platform provides from Marketing to Eeering. Understand the architecture of Snt while you are it. Use Snt as an ETL, replicating some real life use cases in Industry. Make use of the Snt API to send over information from your application into Snt. Also set up cloud based Sources, Destinations and WareHouses.

We will use and learn Google BigQuery as our DataWareHouse.

Everything is well documented and separated, so you can find what you need. Assignments and Quizzes will make sure you stay on track and test your knowledge. The course will have a combination of theory and practical examples.

The Introduction

Everything in this course will be straight from the free trial version, so you you don't need to buy anything. Understand where CDP platforms like Snt fit in the larger scheme of things. Learn what are some similar tools and what are the differences between Snt and some of its predecessors.

Snt Basics

Learn all the ingredients to be a skillful Snt user, from its architecture to its API, make use of it all. Learn about one of the key roles of snt, in ETLs. We will see Snt API being used from a NodeJs application, and investigate the JSON messages it makes use of.

Connect cloud based Sources (SendGrid), Destinations (Amplitude), and WareHouses (BigQuery).

Advanced Use Cases

See how Snt helps in calculating Customer Life Value. Does Snt calculate it itself? No. What is CLV? We will explain.

Snt helps us filter customer data to calculate CLV and we show how.

Finally checkout A-B testing and how Snt can help.

Who this course is for:

Marketers who want to get the right product in front of the right audience

Eeers who want to optimize user behaviour and have a centralized golden copy of user data

Product Managers who want to use Business Intelligence tools to study consumer behaviour



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