Marketing expert Anson Alexander shows you how to create and manage ad campaigns on YouTube, the world's largest video platform. Great ads start with great content, Anson bs with tips for creating short, engaging videos that meet YouTube guidelines. He then demonstrates how to build ad campaigns, set reasonable budgets, and target the right audiences using interests and demographics. Finally, to make sure you get the best return on your investment, Anson shows how to measure ad performance and make any necessary adjustments.



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