Instructor Doug Ladd, an international marketing expert experienced in both emeg and established countries, first charts the rise of the global consumer and the marketer's roles in international expansions. Doug then explains how to assess for markets using the PESTCL framework, and introduces strats for adapting existing products and developing new ideas for for markets.The course also investigates options for global expansion, such as exporting, licensing, joint ventures, and direct investment, and details how to put together a successful marketing mix using distribution, promotional methods, and translation. Plus, learn where to turn for more information about your specific target markets.




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