But there are a few general strats and best practices that can help entrepreneurs of all stripes mitigate risk and build a compelling brand. In this course, learn some of these best practices from business leaders in many different roles, from Spanx founder Sara Blakely to astronaut Chris Hadfield. Learn how a small startup can grow on a low budget by utilizing customers as a research and marketing tool; how to keep your brand from becoming permanently trapped in a narrow niche; how to develop an approach for evaluating the objectives and aspirations of potential investors; and more.

This course includes videos from:

Sara Blakely, founder and owner of Spanx

Tim Ferriss, podcaster and author (The 4-Hour Workweek and Tools of Titans)

Chip Conley, best-selling author, founder of the Modern Elder Academy

Chris Hadfield, Canadian astronaut



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