In this course, veteran marketer and Silicon Valley top voice Anke Audernaut demonstrates the most up-to-date approach businesses are using to find new customers and grow their brands. Learn how to plan a social media presence, properly participate on social media channels, and create a robust content plan. Additionally, Anke walks through how to build a following and manage customer interactions, and explores when and how to advertise.

Defining your target audience

Understanding your customer's journey

Selecting social media channels

Creating your profiles

Organic vs. paid social media marketing

Creating and repurposing content

Building a following

Using insights

Advertising on social media

Measuring success



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