Structured data helps search engines, web crawlers, and browsers extract and process data from a webpage and use it to provide a richer browsing experience for users. Join senior author James Williamson for this course, as he explains structured data, its benefits, and the various syntaxes you can choose for markup, including microformats, RDFa, microdata, and JSON-LD. The course also includes four practical projects on structuring different types of dаta: contact data, event data, and product data, as well as the company data featured in a Google Knowledge Graph. By the end of this course, you'll be able to create more structured, meaningful webpages and know where to find additional resources for learning more.
Topics include:
Choosing a syntax
Learning microformats
Structuring contact data
Adding contact names, titles, photos, and addresses
Learning RDFa
Structuring event data
Providing event dates
Adding an event URL
Learning microdata
Structuring products
Setting product pricing
Adding individual product reviews
Learning JSON-LD
Creating a knowledge graph

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