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When you combine an understanding of the psychology of persuasion and personality styles, sales success will come more quickly and more often. This course covers basic psychology concepts that make it easier for potential customers to say yes to you, including four key personality types and ideas for working successfully with each. Learn how to treat people in ways that communicate respect, tailor your delivery to their unique personality style, and ultimately, close more sales.

Topics include:

The intersection of persuasion and sales
Building rapport
Overcoming objections
Closing sales
Selling and persuading
Influence and personality types
The DEAL model for understanding personality types

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