Punters How Paddy Power Bet Billions and Changed Gambling Forever by Aaron Rogan
Punters How Paddy Power Bet Billions and Changed Gambling Forever by Aaron Rogan | 1.65 MB
English | 409 Pages
Title: Punters
Author: Aaron Rogan
Year: 2021
Description:
The story of Paddy Power's growth from a small chain of Irish bookies to the biggest gambling company in the world. Stewart Kenny, the co-founder and mastermind of Paddy Power, illustrates how the company's appetite for more profit and even more market share led it to neglect its corporate social responsibility and helped to feed the explosion in online gambling addiction. In 2016, Kenny quit the company board over the failure of management to tackle problem gambling among its customers. From a modest start, Kenny traded up and up, joining forces with property tycoon John Corcoran, and revered third-generation bookie Richard Power. Corcoran's indiscriminate 'build, build, build' approach and government connections combined with the cache of the Power name established Paddy Power as a distinctly Irish brand at a time of lax gambling regulation, and brought it to the high street. Like a good gambler, Paddy Power always found an edge. Broadcasting international horse races in-store,...
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The story of Paddy Power's growth from a small chain of Irish bookies to the biggest gambling company in the world. Stewart Kenny, the co-founder and mastermind of Paddy Power, illustrates how the company's appetite for more profit and even more market share led it to neglect its corporate social responsibility and helped to feed the explosion in online gambling addiction. In 2016, Kenny quit the company board over the failure of management to tackle problem gambling among its customers. From a modest start, Kenny traded up and up, joining forces with property tycoon John Corcoran, and revered third-generation bookie Richard Power. Corcoran's indiscriminate 'build, build, build' approach and government connections combined with the cache of the Power name established Paddy Power as a distinctly Irish brand at a time of lax gambling regulation, and brought it to the high street. Like a good gambler, Paddy Power always found an edge. Broadcasting international horse races in-store,...
DOWNLOAD:
https://rapidgator.net/file/4b928d446b6cc1998f34203a20cb2995/Punters__How_Paddy_Power_Bet_Billions_and_Changed_Gambling_Forever_by_Aaron_Rogan_.rar
https://uploadgig.com/file/download/4ebb222bae829025/Punters__How_Paddy_Power_Bet_Billions_and_Changed_Gambling_Forever_by_Aaron_Rogan_.rar
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