Set in Genoa City, Wisconsin, The Young And The Restless is the thirty-year-old soap that centres on the saga between two wealthy families (the Newmans and the Abbotts) in the cosmetics industry. Head of the Newman clan is Victor Newman, the arrogant, cavorting billionaire and his wife Nikki; and running the Abbott show is Jack Abbott, the irresponsible, playboy CEO and his sister Ashley. Most of the show is centred on the competition between the two companies: Victor's Newman Enterprises and the Abbotts' Jabot.