PURE tells the story of Noah Funk, a newly-elected Mennonite pastor, who is determined to rid his community of drug traffickers by betraying a fellow Mennonite to the police. But instead of solving the problem, Noah's actions trigger an ultimatum from mob leader Eli Voss: in order to protect his family, he must get involved in the illegal operation. Noah decides that if he must work for the mob, he will secretly gather enough evidence to dismantle the organization. Noah finds his beliefs and principles challenged every step of the way. Struggling to save his soul and complete his mission, Noah receives help from an unlikely source: his high school nemesis, local cop Bronco Novak. With his law-enforcement career hanging by a thread, Bronco sees the case as his ticket to redemption.

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PURE tells the story of Noah Funk, a newly-elected Mennonite pastor, who is determined to rid his community of drug traffickers by betraying a fellow Mennonite to the police. But instead of solving the problem, Noah's actions trigger an ultimatum from mob leader Eli Voss: in order to protect his family, he must get involved in the illegal operation. Noah decides that if he must work for the mob, he will secretly gather enough evidence to dismantle the organization. Noah finds his beliefs and principles challenged every step of the way. Struggling to save his soul and complete his mission, Noah receives help from an unlikely source: his high school nemesis, local cop Bronco Novak. With his law-enforcement career hanging by a thread, Bronco sees the case as his ticket to redemption.

The unbelievable story of the rise, fall and ultimate redemption of the legendary pitchman for the Ford Bronco.