Master Salesforce Data Cloud (Data 360) from scratch: Data Ingestion, Modeling, Identity Resolution, Segments
What you'll learn
Master the fundamentals of Salesforce Data Cloud (Data 360), including setting up your trial environment and data streams.
Learn how to perform batch file ingestion, understand Data Lake Objects (DLOs), and map custom DMOs to the Salesforce Standard Data Model.
Build unified customer profiles using Identity Resolution and create precise audience segments with the Visual Segment Builder.
Build calculated metrics, utilize Advanced Calculated Insights (like RFM Customer Scoring), and configure marketing activations.
Requirements
Basic familiarity with Salesforce CRM or general cloud data concepts.
No prior programming or coding experience is strictly required; step-by-step guidance is provided throughout the course.
A computer with internet access to follow along with the hands-on Salesforce Data Cloud trial environment.
Description
Welcome to the complete, hands-on masterclass onSalesforce Data Cloud (formerly Data 360). If you want to harness the power of customer data with Salesforce Data Cloud, this course is designed to take you from theory to practice.
In this comprehensive training, we kick off by setting up your free Salesforce Data Cloud trial environment, ensuring you have the right tools and data to follow along. You will learn how to bring your data into Salesforce Data Cloud, beginning with data streams, batch file ingestion, and understanding the core differences between Data Lake Objects (DLOs) and Data Model Objects (DMOs).
Moving further into the course, we dive deep into data modeling, where you'll map custom DMOs to the Salesforce Standard Data Model to create a unified view of your customers. You'll master advanced capabilities likeIdentity Resolution to turn fragmented records into Unified Profiles, and build precise audience segments using the Visual Segment Builder.
Finally, you will exploreCalculated Insights-including Advanced Calculated Insights like RFM Customer Scoring-to generate custom metrics, before closing out with how to activate your data and review downstream systems.
Whether you are a Salesforce Administrator, Consultant, or Data Analyst, this course will equip you with the practical skills needed to design, implement, and manage Salesforce Data Cloud successfully. Enroll today and become a Data Cloud expert!
Who this course is for
Salesforce Administrators, Consultants, and Developers looking to expand their expertise into Salesforce Data Cloud (Data 360).
Data analysts and marketers wanting to learn how to unify customer data, build segments, and drive actionable insights in Salesforce.
Anyone curious about enterprise customer data platforms (CDP) and end-to-end data integration strategies within the Salesforce ecosystem.



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