[history] The Coca-Cola Trail People and Places in the History of Coca-Cola by Larry Jorgensen | 19.31 MB

Title: The Coca-Cola Trail
Author: Larry Jorgensen

Description:
The Coca-Cola Trail is a journey for anyone interested in discovering the history and growth of the world's most recognized product. The trail will take readers to the places in America that tell the story—places where you can see, touch, and remember. Whether a serious Coca-Cola memorabilia collector, a person interested in American business history, or simply a fan—The Coca-Cola Trail provides a fresh new look at a trusted old friend. 30 chapters cover each bottling plant location in meticulous detail, including unique and ghost billboard signage.
So, what is a Coca-Cola Bottler? Well, from a legal standpoint, it's a franchisee of the Coca-Cola company, who has been granted the right to bottle and sell Coca-Cola in an exclusive territory. This franchise or contract has been amended and otherwise changed somewhat over the years to add many additional brands, but in the beginning, it was granted for the sole purpose of bottling and distributing...

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